![]() ![]() ![]() Apollo is a successful app with a lot of followers in the Apple community, but that amount was more than they would agree to, and the company announced that it would discontinue on June 30. This came to light when the iPhone app Apollo, which offers a stylized Reddit interface with moderation tools not found on the official app, crunched the numbers and found that, despite being told that were being given equitable pricing, they would owe about $20 million a year ($2 million a month) in API fees. Reddit’s decision to charge Big Tech companies like Google, Microsoft and OpenAI will have collateral damage: third-party apps. It’s not technically a “strike” by subreddit moderators, who create and run subreddits without pay, similar to someone who runs a Facebook group - though moderators, as well as developers, are central to the protest that has led to a huge number of subreddits now either in private mode or displaying a public protest post, with member posting frozen. But that isn’t what led to the blackout on Reddit that started today and will last 48 hours. Some wondered why Reddit should be paid for their content and not the users themselves. So how did we get here, on June 12, when thousands of subreddits have gone private in a coordinated protest - against Reddit? Why Reddit has gone (mostly) dark When The New York Times reported on April 18 that Reddit was going to start charging companies for access to its application programming interface (API), the focus on why was 100% because highly profitable LLMs were using Reddit data in their development for free, and the company said it deserved to be compensated. And those LLMs learned a lot of what they know from Reddit’s massive archive of natural conversations. ![]() When OpenAI’s ChatGPT exploded onto the scene in late 2022, it quickly became clear that language learning models (LLMs) and generative AI in general were game changers - likely even world changers. It started, like so many things in 2023, with AI. ![]()
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